AOSAgents
of Slang

Independent. Black-owned. Built in culture.

Chicago roots. A world of possibility.

Culture
pressing.

Ideas that
move bodies.

We bring original ideas, native production, cultural co-signers and sound together to give brands a meaningful place in people’s lives.

Meet your next creative partner
Vince Lawrence, founder of Agents of Slang and a house music pioneer
Vince Lawrence
Our founder. House music pioneer.
Creative agency. Cultural collaborators. Makers.Every movement starts somewhere

The idea is only the beginning.

We create the idea.
And the conditions for people
to carry it forward.

01 / Where the method began

Chicago, 1984

Born on the dance floor.
Built to move culture.

An archival photograph of Vince Lawrence and fellow musicians holding records
From Vince Lawrence’s archive. A scene built together.

Our founder helped change
what the world danced to.

In 1984, Vince Lawrence and Jesse Saunders co-created On and On, widely regarded as the first commercially released house record.

But making the record was only the start. Vince pressed copies and put them in the hands of DJs. The music moved through clubs, parties and radio. Other artists added their voices. A scene gave the sound a life of its own.

House grew from Chicago’s Black and queer club communities into a global movement. More than forty years later, that experience still shapes how we work.

01

Make something
people haven’t heard.

02

Put it in the hands
of people they trust.

03

Give others room
to make it their own.

02 / Our method. Your next move.

Culture Pressing

Give culture
something
to keep.

Ideas people choose to replay, share, participate in and make their own.

That’s Culture Pressing. A method for building a lasting connection with the brand behind the idea.

01 / Contribution

Does it add
something new?

An original idea with a reason to exist.

02 / Replay

Is it worth
coming back to?

A feeling, story or experience that stays with you.

03 / Participation

Can people
make it their own?

Room for other voices to carry it further.

04 / Brand connection

Does your brand
have a clear role?

A contribution people can recognize as yours.

03 / What we bring

One brief. A connected creative practice.

Four ways in.
One way forward.

Bring us a challenge. We’ll bring the right mix of thinking, making, people and sound.

01

Culture-Driven Creative

People sharing a moment with sparklers after dark, from the AOS websiteAgents of Slang / Creative & production

Give culture
something new.

Ideas that create or influence the conversation. Original stories with a point of view. We connect cultural insight to a brand truth, then create an idea people can do something with.

  • Creative strategy
  • Campaign platforms
  • Storytelling
  • Experiences & activations
Bring us your challenge
02

Authentic & Native Production

Agents of Slang’s mobile production vehicle equipped for a location shootThe Mobile Production Vehicle

Make it right
for where it lives.

From a creator’s camera to a full crew. We make content for the platforms and places your audience calls home, with production scaled to the story, budget and deadline.

  • Films & social series
  • Creator-led content
  • Location production
  • Live capture & cutdowns
Let’s make it happen
03

Creative Co-Signers

Credibility has co-authors.

Artists.
Creators.
DJs.
Scene builders.

People with a real place in the community.

Make it with
the people who live it.

When it comes to culture, credibility comes through relationships. We bring creators and collaborators into the idea from the start, with partnerships shaped around the community, the brief and the budget.

  • Creator strategy
  • Talent partnerships
  • Co-creation
  • Community participation
Find your co-signers
04

Ownable Sounds

Inside the Slang Music Group recording studioSlang Music Group

Give your brand
a feeling.

Music is a thread through culture. We help you find your place in it, with original sound built for your identity and existing music selected and licensed for your story.

  • Original music & scoring
  • Sonic identities
  • Music curation & licensing
  • Audio production
Hear it in action

04 / The method in action

The idea and its route into culture are one plan.

One idea.
Built to travel.

A cultural conversation becomes a campaign when the idea, production, people and sound work together.

Illustrative campaign / Lifestyle brand

Who made
your scene?

Give credit to the people
who make creativity possible.

A Culture Pressing concept

The conversation

Every scene has
someone who opened a door.

Invite people to name the DJ, stylist, promoter or creative catalyst who helped them find their place. Turn those untold stories into a shared celebration.

The audience’s part

Name your person. Tell their story. Give them their flowers.

The brand’s role

Fund the next creative commission. Give emerging talent a platform.

A concept to show how we work, not a past client campaign. Brand, collaborators and scope would be developed together.

05 / Selected music credits

From music culture
to brand stories.

Selected work from Slang Music Group, the music practice behind Agents of Slang.

Brand story / MusicNissan

PRIDE Partners
of Progress

Music by Slang Music Group

Film & credits ↗
Brand story / MusicBiktarvy

I Can’t Believe
It’s Me

Music by Slang Music Group

Film & credits ↗

06 / How we work with your team

Cultural freedom.
Clear accountability.

One focused activation, an integrated campaign or an ongoing creative partnership. We shape the team and production around what the work needs.

Get the agency deck
01

A shared brief

The business objective, the audience and a meaningful role for your brand.

02

A team built for the ask

A defined lead and the right mix of creative, production, collaborators and sound.

03

Decisions made early

Scope, budget, rights, partners, deadlines and approval owners, agreed together.

04

A clear idea of success

Measure attention, brand connection, participation and the business action that matters.

Let’s start with your next challenge.

What could
your brand
set in motion?

Bring the business goal, the audience
and the ambition. We’ll find a way in.

Start a conversation